Client

Deejo

Agency

BETC

Team

Ivan beczkowski

Awards

Grand Prix Stratégies de l’Expérience client 2019, Grand Prix Stratégies du Digital 2020

About this project

Deejo is a simple, light, innovative and above all personalised pocket knife. To promote its originality, the brand has opted for a voice customisation interface. Disjoe.fr thus offers a fun experience during which the user designs his Deejo knife by voice, from the customisation of the handle to the finish, including the choice of an engraved message. He chats with a humorous vocal assistant, who does not hesitate to joke and even make fun of the choices that are made. The internet user is then redirected to the payment platform if he wishes.